Notes on WordPress, Shopify and speed
Practical write-ups from client work — the kind of thing I'd want to have found when I hit the problem myself.
Why your Elementor site is slow (and it isn't Elementor)
The four things that actually cause slow Elementor sites, and what to do about each one.
Read article →Replacing Shopify apps with Liquid sections
How swapping four apps for purpose-built sections cut a storefront's script weight and monthly bill.
Read article →Core Web Vitals: lab scores vs field data
Why a 98 Lighthouse score can sit alongside a failing Search Console report, and which one to trust.
Read article →Rebuilding a one-page site into something that ranks
A walkthrough of splitting single-page content into a proper page hierarchy without losing traffic.
Read article →WooCommerce slowing down? Look at the database
Post meta bloat, autoloaded options and the queries that quietly get worse as your store grows.
Read article →A WordPress maintenance routine that prevents emergencies
Staging-first updates, tested backups and the monitoring that catches problems before customers do.
Read article →Let's talk about what you need built.
Send over the details and I'll come back with honest scope, timeline and cost — no sales call required first.