Website redesign without losing what already works
The most common redesign mistake is treating it as a blank page. Your current site has pages that rank, links pointing at them and content that converts. A good redesign keeps all of that and fixes everything else.
What's included
- Audit of current rankings, traffic and top pages
- Information architecture and URL planning
- Full redirect mapping from old to new
- Modern responsive design and build
- Content migration with structure preserved
- Post-launch monitoring for indexation issues
Why it matters
Traffic drops after a redesign are almost always avoidable. They come from changed URLs without redirects, lost heading structure, removed internal links, or pages quietly dropped because nobody checked what they were earning.
Audit first, always
Nothing gets quoted before I've looked at what exists. You get a written scope with what I'd change, what I'd leave alone, and why.
Common questions
How long does a redesign take?
Can we redesign in stages?
Do you handle the content too?
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