Website performance work, measured properly
Performance work should be judged on real user data, not a single lab score. I use both: lab tools to find causes, field data from Search Console to confirm the fix reached actual visitors.
What's included
- Full performance audit with prioritised fixes
- Largest Contentful Paint improvement
- Cumulative Layout Shift elimination
- Interaction to Next Paint tuning
- Font, image and script delivery optimisation
- Caching, compression and CDN setup
Why it matters
Every second of delay costs conversions, and the effect compounds on mobile connections. Performance is one of the few improvements that helps rankings, conversion rate and ad quality scores at the same time.
Audit first, always
Nothing gets quoted before I've looked at what exists. You get a written scope with what I'd change, what I'd leave alone, and why.
Common questions
Lab score versus field data — which matters?
How long before I see results?
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Send over the details and I'll come back with honest scope, timeline and cost — no sales call required first.