PHP development behind WordPress and custom builds
WordPress is PHP. Once a project needs behaviour no plugin provides, the answer is properly written PHP — hooked in correctly, sanitised, and documented so the next developer isn't guessing.
What's included
- Custom plugin development
- Hooks, filters and action architecture
- WP_Query and database query optimisation
- Custom REST API endpoints
- Input sanitisation, escaping and nonces
- Refactoring inherited legacy code
Why it matters
The difference between a site that's maintainable in three years and one that isn't is usually whether custom functionality lives in a documented plugin or in a pile of edits to functions.php.
Audit first, always
Nothing gets quoted before I've looked at what exists. You get a written scope with what I'd change, what I'd leave alone, and why.
Common questions
Do you write code in the theme or a plugin?
What PHP versions do you target?
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Send over the details and I'll come back with honest scope, timeline and cost — no sales call required first.