Case Study
Meal Prep Ottawa.
Developing a scalable DTC e–commerce funnel using Shopify
of sales generated using Vault app
increased customer retention
total growth in six months
Company
Beyond serving delicious meals, MPO has a mission to give back, supporting local initiatives like the Ronald McDonald House through its Meals that Heal program.
Website
Building a 14x ROAS Ad Campaign
By creating a highly targeted, data-driven Google Ads campaigns we were able to maximize ad spend and develop a very strong funnel at a fraction of the original CAC.
Complete Brand Overhaul
When ads began to be hindered by the website experience and associated conversion rates, we performed and extensive optimization that 2x ad conversion rates.
Creative Video Ads & Animation
As a local company competing against GoodFood and HelloFresh, part of our strategy was to build differentiation with content that was personalized to the local community.
Competing for market share with GoodFood & HelloFresh
Initially, we faced many challenges related to effective tracking given that “Meal Prep Ottawa” is an unbranded company name and therefore required carefully structured ad campaigns.
Meal Prep Ottawa required a highly focused advertising strategy in order to compete against the lucrative budgets afforded by national conglomerates.
